“Coaching is the best investment you can make in yourself”

Coaching,

it’s about you.

Coaching is a powerful, forward-looking process. It’s for people who want to gain clarity, grow with intention, and make meaningful change, whether in their work, relationships, or other aspects of their lives.

Yes, this website will tell you a bit about me: my background, experience, and qualifications. But more importantly, it’s here to help you consider what coaching might offer you and help you as you explore your coaching options.

It can help you get unstuck, make confident decisions, and challenge patterns that may no longer serve you. Through focused, private conversations and reflection, coaching supports you in setting clearer goals, finding your own answers, and moving forward with greater purpose, resilience and accountability.
When something’s shifting. When you’re standing at a crossroads. When you know there’s more, but you’re not sure how to unlock it. Coaching offers a space to pause, reflect, and recalibrate, so you can meet challenges more effectively and live more fully aligned with who you really are and the values that make your life meaningful.
Whether you’re navigating a career transition, seeking better balance, or simply ready for a reset, coaching helps you get clearer, braver, and more intentional. It’s a partnership that’s focused entirely on you, your goals, and the kind of life you want to create.

About me

Samantha Carmichael Nayar

I’m an EMCC-accredited executive coach with an MSc in Coaching and over 15 years of experience helping people navigate change - in their careers, their leadership, and their lives.

Before becoming a coach, I held senior leadership roles in advertising and marketing across Australia, the US, and Hong Kong, leading business for global brands like Nestlé, Gillette, Unilever, and Coca-Cola. Working in fast-paced, high-pressure environments taught me a lot about what it means to lead…but also about what it means to feel stretched, stuck, or ready for something more.

My coaching blends commercial insight with the deeper, human work of transformation. I don’t just focus on goals and performance, I help my clients explore the beliefs, values, and inner narratives that drive their decisions. Because I believe the most powerful leadership starts with alignment between who you are and how you lead.

But coaching isn’t just for leaders or professionals. It’s for anyone at a crossroads, anyone who might be asking questions like, “Is this it?” or “What’s next” Together, we create space to reflect, get clear on what matters, and move forward with greater purpose, confidence, and accountability.

How coaching has helped my clients

"I have found exec coaching extremely valuable in my own career development and personal growth. Having the dedicated time to "unplug" from the day-to-day has given me much needed time to reflect and self-evaluate and the sessions always help bring even greater self awareness.”
Senior Executive
How coaching has helped my clients

"I highly recommend embarking on a self discovery journey through coaching with Sam Nayar. She creates a safe and trusting environment allowing for open and productive dialogue. I look forward to each session and leave each one with a sense of understanding, new perspective, and practical techniques to apply."

Executive at X
How coaching has helped my clients

"This process has allowed me to gain clarity with my goals and future aspirations. Sam listens intently and is able to provide guidance to find answers within and identify actionable steps which has been instrumental in my growth and development. This is the best investment you can make in yourself!”

Senior Executive at
How coaching has helped my clients

"For me coaching has really helped me identify those key areas of my leadership I can develop and always leave the sessions feeling energised and ready to put them into practice."

Senior Executive at
How coaching has helped my clients

"I worked with Samantha over the period of 6 months and was able to achieve all of the objectives that we have agreed at the start. Samantha was brilliant at building rapport quickly and used the sessions to guide me through to discover solutions suitable for me. She challenged me, guided me and set me up with techniques to put my learning into action. I grew in confidence and effectiveness, thank you for being my guiding star"

Senior Executive at X